If YOU want to stamp out nicotine addiction, shut all the quit-smoking clinics, argued an article in The Lancet in 1985. The rationale wasn’t that clinics were ineffective, just too expensive to reach enough people. But perhaps there’s another way to save many and reach the many thousands affected by smoking-related disease: make use of the internet.
HealthMedia in Ann Arbor, Michigan is doing just that with impressive results. The latest version of its Breathe program – when used with a nicotine patch – is getting quit rates to rival those of group therapy.