Suffer From Insomnia? Try Cognitive Behavioral Therapy (US News)

September 8, 2009 by

Anyone with a TV has likely seen the Lunesta moth, fluttering from house to house, bringing sleep to restless insomniacs; or observed that rooster, strutting dark streets alone after being banished from bedrooms by Ambien CR; or watched Abe Lincoln beckon a guy back to Dreamland, thanks to Rozerem. Indeed, ads for anti-insomnia drugs are ubiquitous. Makers of those three medications alone spent just shy of $300 million last year to publicize their products on TV, radio, the Web, and in print, according to TNS Media Intelligence, a company that tracks advertising. What consumers dont see marketed is an insomnia treatment that evidence suggests is equally if not more effective: cognitive behavioral therapy, or CBT.