{"id":5313,"date":"2026-06-11T13:44:38","date_gmt":"2026-06-11T17:44:38","guid":{"rendered":"https:\/\/med.virginia.edu\/bht\/?p=5313"},"modified":"2026-07-15T16:59:24","modified_gmt":"2026-07-15T20:59:24","slug":"uva-tests-program-to-reduce-families-sugary-drink-consumption","status":"publish","type":"post","link":"https:\/\/med.virginia.edu\/bht\/2026\/06\/11\/uva-tests-program-to-reduce-families-sugary-drink-consumption\/","title":{"rendered":"UVA Tests Program to Reduce Families\u2019 Sugary Drink Consumption"},"content":{"rendered":"

UVA Tests Program to Reduce\u00a0<\/strong>
\nFamilies\u2019 Sugary Drink Consumption<\/strong>
\nHead Starts in Virginia, Alabama, Georgia, Kentucky, Ohio Part of Study<\/em><\/p>\n

CHARLOTTESVILLE, Va., June 9, 2026 \u2013 University of Virginia researchers are testing a digital program designed to help rural families across Appalachia and the South reduce their consumption of sugary drinks.\"weSIPsmarter\"<\/p>\n

Backed by a $669,251 grant from the National Cancer Institute, the team from the UVA School of Medicine and UVA School of Education and Human Development have rolled out the\u00a0we<\/em>SIPsmarter program to eight Head Start programs \u2013 which support children\u2019s development from birth through age 5 \u2013 in Virginia, Alabama, Georgia, Kentucky and Ohio.<\/p>\n

Sugary drinks are the largest single source of added calories for Americans and account, on average, for about 8% of children\u2019s daily calories and 7% among adults, said researcher Jamie Zoellner, PhD, RD, a registered dietician with UVA\u2019s Department of Public Health Sciences. Nearly half of American children ages 2-5 consume sugary drinks every day, Zoellner said. Sugary drink consumption increases the risk for a range of health conditions, including cancer, heart disease and diabetes.<\/p>\n

Sugary drink consumption among adults is higher in rural areas than in urban areas, she added, which is why the study evaluating\u00a0we<\/em>SIPsmarter is targeting both adults and their young children.<\/p>\n

\u201cResearch shows that helping parents build knowledge, confidence and healthy attitudes about sugary drinks can improve what young children drink. Factors such as parents\u2019 understanding of healthy beverages, their own drinking habits and how they offer drinks to their children can all influence a child\u2019s intake of sugary drinks,\u201d said Zoellner,\u00a0the study\u2019s<\/a>\u00a0principal investigator. \u201cThis is especially important because adults ages 18 to 34, the age group that includes many preschool parents, consume the highest amounts of sugary drinks themselves.\u201d<\/p>\n

How\u00a0<\/strong>we<\/strong><\/em>SIPsmarter Works<\/strong><\/p>\n

The program has six online \u201ccores\u201d \u2013 similar to book chapters \u2013 that provide information and activities designed to motivate families who volunteer for the study to reduce their sugary drink consumption. Automated reminder emails, along with text messages and phone calls as needed, encourage families to complete all six cores. Families report their daily sugary drink intake either by responding to a text message or by logging into a study website. Parents also have the option to track their weight daily by stepping onto a digital scale with cellular connectivity provided free as part of the program.<\/p>\n

Researchers will primarily evaluate the program based on whether it reduces sugary drink consumption among children, Zoellner said. Other outcomes that will be measured include parents\u2019 sugary drink consumption, overall beverage and diet quality, body mass index and families\u2019 quality of life.<\/p>\n

Getting Involved<\/strong><\/p>\n

The UVA research team has enrolled 94 families at four Head Start locations and expects to enroll 372 families across 12 locations, Zoellner said. Researchers are looking for four additional rural Head Start programs in Appalachia or the South to join the study, she said. For more information on participating in the study (IRB-SBS #6590), program leaders can contact Donna Brock at 434.962.5870 or\u00a0djbrock@virginia.edu<\/a>.<\/p>\n

FOR REPORTERS:<\/strong>\u00a0Zoellner is available for interviews today. To arrange an interview, please email Eric Swensen at\u00a0ews3j@uvahealth.org<\/a>.<\/p>\n

####<\/p>\n

 <\/p>\n

UVA Health<\/a>\u00a0is an academic health system that includes four hospitals across Charlottesville, Culpeper and Northern Virginia along with nearly 300 clinics around the Commonwealth. With more than 1,000 inpatient beds, approximately 40,000 inpatient stays annually and more than 1 million outpatient encounters annually, more than 1,000 physicians provide high-quality, comprehensive care to patients across the Commonwealth and beyond. Through\u00a0clinical affiliations and\u00a0partnerships with other Virginia health systems around the state,\u00a0patients can access\u00a0UVA Health\u00a0specialized care close to home. An array of virtual care options, including the UVA Center for Telehealth and Virtual Primary Care On Demand, enable patients to get care where and when they need it. The health system is comprised of the UVA School of Medicine, UVA School of Nursing, UVA Physicians Group,\u00a0UVA Community Health,\u00a0UVA Community Health Medical Group and the Claude Moore Health Sciences Library. UVA School of Medicine researchers develop breakthrough treatments backed by $300 million in grant funding, while the UVA Comprehensive Cancer Center is Virginia\u2019s first National Cancer Institute-designated comprehensive cancer center and one\u00a0of only 57 cancer centers nationally to earn the designation for outstanding patient care and cutting-edge cancer research programs. UVA Health Children’s is recognized as the No. 1 hospital in Virginia for children\u00a0by U.S. News & World Report, with nine\u00a0specialties rated among the top in America.\u00a0For more information, resources, and to follow us on social media, please visit\u00a0uvahealth.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

UVA Tests Program to Reduce\u00a0 Families\u2019 Sugary Drink Consumption Head Starts in Virginia, Alabama, Georgia, Kentucky, Ohio Part of Study CHARLOTTESVILLE, Va., June 9, 2026 \u2013 University of Virginia researchers are testing a digital program designed to help rural families across Appalachia and the South reduce their consumption of sugary drinks. Backed by a $669,251 […]<\/p>\n","protected":false},"author":2057,"featured_media":5319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":"","_links_to":"","_links_to_target":""},"categories":[38,8],"tags":[44],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-nutrition","category-in-the-news","tag-department-news"],"acf":false,"yoast_head":"\nUVA Tests Program to Reduce Families\u2019 Sugary Drink Consumption - Center for Behavioral Health and Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/med.virginia.edu\/bht\/2026\/06\/11\/uva-tests-program-to-reduce-families-sugary-drink-consumption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UVA Tests Program to Reduce Families\u2019 Sugary Drink Consumption - Center for Behavioral Health and Technology\" \/>\n<meta property=\"og:description\" content=\"UVA Tests Program to Reduce\u00a0 Families\u2019 Sugary Drink Consumption Head Starts in Virginia, Alabama, Georgia, Kentucky, Ohio Part of Study CHARLOTTESVILLE, Va., June 9, 2026 \u2013 University of Virginia researchers are testing a digital program designed to help rural families across Appalachia and the South reduce their consumption of sugary drinks. 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