This webinar introduces social marketing for health promotion, including basic principles and real-life examples. Social marketing uses techniques of commercial marketing (i.e., advertising, product placement) to improve health or social welfare. By applying social marketing techniques, healthy behaviors can become more familiar and attractive to targeted population groups. If you are a community health advocate or healthcare professional who wants to learn about using social marketing to promote health, join us for this informative webinar. Advance registration is requested. Please register for the event by clicking here.
The webinar will feature:
Jeanine Guidry, PhD
Assistant Professor, Public Relations
Virginia Commonwealth University
Jamie Leonard, MPH, CHES
Director, Health Promotions and Wellbeing
University of Virginia