{"id":10369,"date":"2026-01-27T08:59:28","date_gmt":"2026-01-27T13:59:28","guid":{"rendered":"https:\/\/med.virginia.edu\/emergency-medicine\/?p=10369"},"modified":"2026-07-15T17:36:23","modified_gmt":"2026-07-15T21:36:23","slug":"in-the-news-dr-william-brady-omd","status":"publish","type":"post","link":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/","title":{"rendered":"Dr. William Brady Works on the Front Line During Snowstorm"},"content":{"rendered":"

Ambulances stuck, patients pulled out on sleds: This is how Charlottesville emergency responders handled the weekend snow storm<\/a><\/h2>\n

The title above will take you to Charlottesville Tomorrow’s January 26th article covering first responders in our area after our weekend snowstorm. The area received several inches of snow and is experiencing extensive ice due to sustained low temperatures.<\/em><\/p>\n

\u201cWe did see some falls related to ice and snow. We saw some sledding accidents, some skiing accidents and certainly some motor vehicle accidents,\u201d said [Dr. William Brady].<\/p>\n

\u201cToday is another matter. As the world begins to open back up again. We\u2019re seeing more people, and that\u2019ll likely be the case even more so tomorrow when the roads are increasingly better. In that setting, we see a lot of people that have experienced slip and fall on the ice and they come in with hip pain or wrist pain, arm pain, or they hit their head and they have a bad headache.\u201d<\/p><\/blockquote>\n

<\/p>\n

\"William

William J. Brady, MD<\/strong><\/a>
Executive Vice Chair<\/em><\/p><\/div>\n

Dr. William Brady is also featured locally<\/a>, across<\/a> Virginia<\/a>, and on TV stations<\/a> nationally<\/a> discussing how the emergency department prepares for winter weather.<\/p>\n

Dr. Brady, Professor of Emergency Medicine with UVA, serves as Operational Medical Director for Albemarle Fire Rescue and UVA’s Department of Safety and Security. He works closely with other agencies as well as our team of physician medical directors.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ambulances stuck, patients pulled out on sleds: This is how Charlottesville emergency responders handled the weekend snow storm The title above will take you to Charlottesville Tomorrow’s January 26th article covering first responders in our area after our weekend snowstorm. The area received several inches of snow and is experiencing extensive ice due to sustained […]<\/p>\n","protected":false},"author":1024,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":"","_links_to":"","_links_to_target":""},"categories":[7,9],"tags":[40],"class_list":["post-10369","post","type-post","status-publish","format-standard","hentry","category-news-and-highlights","category-physician-spotlight","tag-department-news"],"acf":false,"yoast_head":"\nDr. William Brady Works on the Front Line During Snowstorm - Emergency Medicine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. William Brady Works on the Front Line During Snowstorm - Emergency Medicine\" \/>\n<meta property=\"og:description\" content=\"Ambulances stuck, patients pulled out on sleds: This is how Charlottesville emergency responders handled the weekend snow storm The title above will take you to Charlottesville Tomorrow’s January 26th article covering first responders in our area after our weekend snowstorm. The area received several inches of snow and is experiencing extensive ice due to sustained […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/\" \/>\n<meta property=\"og:site_name\" content=\"Emergency Medicine\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T13:59:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T21:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/med.virginia.edu\/emergency-medicine\/wp-content\/uploads\/sites\/232\/2024\/02\/BradyW-e1709741640574.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"240\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sd2cv@virginia.edu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sd2cv@virginia.edu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/\"},\"author\":{\"name\":\"sd2cv@virginia.edu\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/#\\\/schema\\\/person\\\/fb6e69b2b28af6e6c75b602184e726a8\"},\"headline\":\"Dr. William Brady Works on the Front Line During Snowstorm\",\"datePublished\":\"2026-01-27T13:59:28+00:00\",\"dateModified\":\"2026-07-15T21:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/\"},\"wordCount\":249,\"image\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/wp-content\\\/uploads\\\/sites\\\/232\\\/2024\\\/02\\\/BradyW-e1709741640574-222x300.jpg\",\"keywords\":[\"Department News\"],\"articleSection\":[\"News and Highlights\",\"Physician Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/\",\"url\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/\",\"name\":\"Dr. William Brady Works on the Front Line During Snowstorm - Emergency Medicine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/wp-content\\\/uploads\\\/sites\\\/232\\\/2024\\\/02\\\/BradyW-e1709741640574-222x300.jpg\",\"datePublished\":\"2026-01-27T13:59:28+00:00\",\"dateModified\":\"2026-07-15T21:36:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/#\\\/schema\\\/person\\\/fb6e69b2b28af6e6c75b602184e726a8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#primaryimage\",\"url\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/wp-content\\\/uploads\\\/sites\\\/232\\\/2024\\\/02\\\/BradyW-e1709741640574.jpg\",\"contentUrl\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/wp-content\\\/uploads\\\/sites\\\/232\\\/2024\\\/02\\\/BradyW-e1709741640574.jpg\",\"width\":240,\"height\":325,\"caption\":\"William J. Brady, MD Executive Vice Chair\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/2026\\\/01\\\/27\\\/in-the-news-dr-william-brady-omd\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. William Brady Works on the Front Line During Snowstorm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/#website\",\"url\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/\",\"name\":\"Emergency Medicine\",\"description\":\"University of Virginia School of Medicine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/#\\\/schema\\\/person\\\/fb6e69b2b28af6e6c75b602184e726a8\",\"name\":\"sd2cv@virginia.edu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92335ed5ef9bab7c44bfcdcf9688efc607bd2553a30938ebb4b46a7a107650a6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92335ed5ef9bab7c44bfcdcf9688efc607bd2553a30938ebb4b46a7a107650a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92335ed5ef9bab7c44bfcdcf9688efc607bd2553a30938ebb4b46a7a107650a6?s=96&d=mm&r=g\",\"caption\":\"sd2cv@virginia.edu\"},\"url\":\"https:\\\/\\\/med.virginia.edu\\\/emergency-medicine\\\/author\\\/sd2cvvirginia-edu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. William Brady Works on the Front Line During Snowstorm - Emergency Medicine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/","og_locale":"en_US","og_type":"article","og_title":"Dr. William Brady Works on the Front Line During Snowstorm - Emergency Medicine","og_description":"Ambulances stuck, patients pulled out on sleds: This is how Charlottesville emergency responders handled the weekend snow storm The title above will take you to Charlottesville Tomorrow’s January 26th article covering first responders in our area after our weekend snowstorm. The area received several inches of snow and is experiencing extensive ice due to sustained […]","og_url":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/","og_site_name":"Emergency Medicine","article_published_time":"2026-01-27T13:59:28+00:00","article_modified_time":"2026-07-15T21:36:23+00:00","og_image":[{"width":240,"height":325,"url":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-content\/uploads\/sites\/232\/2024\/02\/BradyW-e1709741640574.jpg","type":"image\/jpeg"}],"author":"sd2cv@virginia.edu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sd2cv@virginia.edu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#article","isPartOf":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/"},"author":{"name":"sd2cv@virginia.edu","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/#\/schema\/person\/fb6e69b2b28af6e6c75b602184e726a8"},"headline":"Dr. William Brady Works on the Front Line During Snowstorm","datePublished":"2026-01-27T13:59:28+00:00","dateModified":"2026-07-15T21:36:23+00:00","mainEntityOfPage":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/"},"wordCount":249,"image":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#primaryimage"},"thumbnailUrl":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-content\/uploads\/sites\/232\/2024\/02\/BradyW-e1709741640574-222x300.jpg","keywords":["Department News"],"articleSection":["News and Highlights","Physician Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/","url":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/","name":"Dr. William Brady Works on the Front Line During Snowstorm - Emergency Medicine","isPartOf":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#primaryimage"},"image":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#primaryimage"},"thumbnailUrl":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-content\/uploads\/sites\/232\/2024\/02\/BradyW-e1709741640574-222x300.jpg","datePublished":"2026-01-27T13:59:28+00:00","dateModified":"2026-07-15T21:36:23+00:00","author":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/#\/schema\/person\/fb6e69b2b28af6e6c75b602184e726a8"},"breadcrumb":{"@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#primaryimage","url":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-content\/uploads\/sites\/232\/2024\/02\/BradyW-e1709741640574.jpg","contentUrl":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-content\/uploads\/sites\/232\/2024\/02\/BradyW-e1709741640574.jpg","width":240,"height":325,"caption":"William J. Brady, MD Executive Vice Chair"},{"@type":"BreadcrumbList","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/2026\/01\/27\/in-the-news-dr-william-brady-omd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/med.virginia.edu\/emergency-medicine\/"},{"@type":"ListItem","position":2,"name":"Dr. William Brady Works on the Front Line During Snowstorm"}]},{"@type":"WebSite","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/#website","url":"https:\/\/med.virginia.edu\/emergency-medicine\/","name":"Emergency Medicine","description":"University of Virginia School of Medicine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/med.virginia.edu\/emergency-medicine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/med.virginia.edu\/emergency-medicine\/#\/schema\/person\/fb6e69b2b28af6e6c75b602184e726a8","name":"sd2cv@virginia.edu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/92335ed5ef9bab7c44bfcdcf9688efc607bd2553a30938ebb4b46a7a107650a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92335ed5ef9bab7c44bfcdcf9688efc607bd2553a30938ebb4b46a7a107650a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92335ed5ef9bab7c44bfcdcf9688efc607bd2553a30938ebb4b46a7a107650a6?s=96&d=mm&r=g","caption":"sd2cv@virginia.edu"},"url":"https:\/\/med.virginia.edu\/emergency-medicine\/author\/sd2cvvirginia-edu\/"}]}},"_links":{"self":[{"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/posts\/10369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/users\/1024"}],"replies":[{"embeddable":true,"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/comments?post=10369"}],"version-history":[{"count":5,"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/posts\/10369\/revisions"}],"predecessor-version":[{"id":10380,"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/posts\/10369\/revisions\/10380"}],"wp:attachment":[{"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/media?parent=10369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/categories?post=10369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/med.virginia.edu\/emergency-medicine\/wp-json\/wp\/v2\/tags?post=10369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}