Missing the sweet spot: UVA, MEOC starts education program on sugary drinks

BIG STONE GAP — Even in Indian summer, a soda, pop, energy drink, sweet tea or fruit-flavored punch might sound good when doing that end-of-season mowing or fall raking.

University of Virginia researchers and Mountain Empire Older Citizens hope to convince adults in Southwest Virginia that those drinks may taste good but have bad health outcomes in a new program, iSIPsmarter.

UVA public health professor Jamie Zoellner said the $3.4 million program is in the third of five years’ research across the LENOWISCO, Cumberland Plateau, Mount Rogers and New River planning districts about health effects from sugary drink consumption among adults. Read more >>>