Although CBTi is a promising long-term solution because patients can practice the skills on their own, there is a limit to the number of professionals that are certified to deliver CBT specifically for insomnia. Startups addressing mental health have the potential to help people who struggle with insomnia and seek an alternative to a drug only treatment. For example, SHUTi describes itself as “an industry-leading online CBTi program with unsurpassed, proven results”.

Research on SHUTi was done at the University of Virginia and published in the journal JAMA Psychiatry. In this study, half the participants received general education on insomnia and the other half were provided online therapy with SHUTi. The researchers found that those who received the internet therapy improved compared to those who did not.

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