During Prostate Cancer Awareness Month in September, UVA Comprehensive Cancer Center’s “Stay in the Game” initiative is partnering with trusted community voices in Danville and Charlottesville to encourage open conversations about prostate cancer and the importance of screenings.
Prostate cancer is the second leading cause of cancer death among men in the United States, with 1 in 8 men expected to be diagnosed in their lifetime. Among Black men, the risk is even greater – nearly 1 in 6 will be diagnosed, and they are more than twice as likely to die from the disease compared with other men. In Danville, mortality rates are higher than the state average, making it a critical area for outreach.
Grassroots Outreach
Launched in late 2024 and expanded this summer, Stay in the Game is a community-centered program that raises awareness about prostate cancer. The initiative engages trusted community members, called champions, to lead conversations about prostate cancer in their own neighborhoods.
“This month’s focus on prostate cancer is a perfect example of how we can empower our community, said Bethann James, a Stay in the Game Champion. “By providing valuable education and fostering awareness, we believe we can make a real difference and help save lives.”
In Danville, Stay in the Game partnered with faith leaders and community organizations to host educational events, health-themed BINGO games and public awareness activities. In the Charlottesville area, Stay in the Game champions led powerful discussions, prostate cancer survivors shared moving personal testimonials, and UVA researchers presented the latest advancements in innovative treatment approaches. Read more