Colorectal Cancer Awareness Toolkit
Background
The Southwest Virginia Community Cancer Advisory Board’s priority area of early detection developed the colorectal cancer awareness toolkit in collaboration with Emory & Henry College Mass Communications Department. The National Colorectal Cancer Roundtable’s (NCCRT) goal is to reach an 80% colorectal cancer screening rate in every community. Only 70.8 % of Virginia adults between the ages of 50 and 75 meet the US Preventative Services Taskforce guidelines (USPSTF), according to data from the Behavioral Risk Factor Surveillance System (BRFSS).
Goals
- Grow SWVA colorectal cancer awareness through the promotion of options and decreasing the fear of screenings
- Reach target audience (SWVA community members, ages 45-75)
Guidelines for Use
In this toolkit, we have included a few items to get you started on promoting colorectal cancer screening in your community. You can add your brand logo and organization information to the material. The materials are free to use, and we encourage you to share them with your communities. If you have any questions or need assistance accessing materials, please contact us. If you choose to use any of the materials, we would love to hear how you used them. You can email br5me@virginia.edu with the ways you utilized the materials.
Ideas for using Content
- Post social media images and messages on Facebook and Instagram
- Contact local radio stations and ask them to run an audio PSA
- Contact your local newspapers and ask them to publish one of our feature stories
- Add one of our feature stories to your newsletter
Media
Radio PSAs
| Title | Listen & Download | Transcripts |
|---|---|---|
| Community Voice Story | Community Voice Story | Colorectal Cancer affects everyone. Take a listen to Bryan’ story. My experience with this comes through the experience of my wife, who was diagnosed with colon cancer just before Christmas 2019. Bryan lost his wife to colon cancer, a preventable and treatable cancer when caught early. Stay healthy and make an appointment to get tested for colon cancer today. Colon cancer can exist with no symptoms. So call healthcare provider and get tested today. |
| Colorectal Cancer Screening Isn't Scary | CRC Doesn't Need to be Scary | The topic and idea of cancer can be overwhelming and scary to many, but it doesn’t have to be. Colorectal cancer is the leading cause of cancer death for both men and women in the US. For adults ranging for the ages of 45 to 75 colorectal cancer can be an even bigger risk so catching it early can give you the upper hand. Doctors know this process can be scary so that’s why you should ask your healthcare provider today about colorectal cancer and the steps that are necessary for getting tested early. |
| Don't Miss Your Chance | Don't Miss Your Chance to Screen for CRC | Do you ever wish you could do something when you have the chance not everything is worth passing up like getting screened for colorectal cancer. Know your options for colorectal cancer screening today, especially if you have a family history with cancer. There are many options that are designed to help you talk to your health care provider today or visit cdc.gov to get started take charge of your health today. The future you might just thank you. |
| Father-Son Conversation | Father Son Conversation | . Hey, man, what are you up to? Just got home from my colorectal cancer screening. Wait are you OK? No, it's nothing bad. Screening after the age of 45 helps ensures I can catch the problem before it gets serious. Does the screening hurt? No son there are multiple methods of screening, but every single one is painless. You know, since it doesn't hurt I'm gonna get screened when I turn 45 too. |
| Talk to Your Healthcare Provider | Talk to your healthcare provider | Are you 45 years of age or older if so it's time to get a colorectal cancer screening. There are many affordable and easy test options available. Talk to your healthcare provider about which test is best for you based on your preferences, medical conditions, and local resources. Colorectal cancer can exist without symptoms, so an early screening can help you to live a long and healthy life. lkk to your healthcare provider |
| The Colon Isn't Embarrassing | The Colon Isn't Embarrassing | Many people skip colorectal Cancer screening out of embarrassment, but why the colon should be an embarrassing body part. Your feet cause you to fall in front of everyone in the office. Your stomach makes those weird noises. Your fingers type those texts you regret. That's embarrassing. Your colon naturally helps you digest food and keeps you healthy, that isn't so embarrassing. Don't risk your life because you are embarrassed about screening, especially if you are forty five years or older, Talk to your healthcare provider about getting screened for colorectal cancer today. |
| Purpose | Link |
|---|---|
| PSA media pitch: Introduces updated US Preventative Services Taskforce (USPSTF) 2021 guidelines | CRC PSA Media Pitch |
| Article, news release, or feature story media pitch - Introduces updated US Preventative Services Taskforce (USPSTF) 2021 guidelines | CRC Media Pitch |
| Sample media pitch announcing Colorectal Cancer Awareness Month | CRC Media |
| Social Media | Messaging | Image |
|---|---|---|
| “Love yourself enough to find out. Love your family enough to find out. I would have never met my grandson if I wouldn’t have gotten screened,” says Sabrina Mitchell, cancer survivor. Don’t let colorectal cancer keep you from experiencing life’s moments. Talk to your health care provider to learn about the benefits of screening and what tests are right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| During one of her regularly scheduled checkups, Betsy Grossman, health advocate and cancer survivor, decided to have both a colonoscopy and a FIT. She can now live comfortably knowing that she is colorectal cancer-free. Join Betsy and others in the fight against colorectal cancer. Schedule an appointment with your healthcare provider to learn about what screening options are available. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Take charge and get screened for colorectal cancer! Yvonne Edwards, Scott County School Nurse wants you to take care of yourself! Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Don't let fear keep you from completing your colorectal cancer screening! Dr. Jewell Worley found the screening process painless and easy. Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Screening is simple and easy! Brian McKnight, history professor at UVA-Wise wants you to join him in the fight against colorectal cancer. Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Join Betsy Grossman, health advocate and cancer survivor, and others in the fight against colorectal cancer. Schedule an appointment with your healthcare provider to learn about what screening options are available. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| “I would have never met my grandson if I wouldn’t have gotten screened,” says Sabrina Mitchell, cancer survivor. Colorectal cancer affects not only you but your family. Talk to your health care provider about what screening options are right for you. For more information on colorectal cancer and screening, visit the link in our bio. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Don't let fear keep you from completing your colorectal cancer screening! Dr. Jewell Worley found the screening process painless and easy. Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Take charge and get screened for colorectal cancer! Yvonne Edwards, Scott County School Nurse wants you to take care of yourself! Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Screening is simple and easy! Brian McKnight, history professor at UVA-Wise wants you to join him in the fight against colorectal cancer. Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Screening is easy and saves lives! Judy Willis, Director of Care Coordination at MEOC wants you to join her in the fight against colorectal cancer. Talk to your healthcare provider today about which test is right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
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| Faceboook | “Love yourself enough to find out. Love your family enough to find out. I would have never met my grandson if I wouldn’t have gotten screened,” says Sabrina Mitchell, cancer survivor. Don’t let colorectal cancer keep you from experiencing life’s moments. Talk to your health care provider to learn about the benefits of screening and what tests are right for you. #ColorectalCancerAwareness #TalkToYourDoctor |  |
| Title | Link |
|---|---|
| Health Advocate Encourages CRC Screening | Grossman-Feature-story |
| Judy Willis: Advocate for CRC Screenings | Judy-Willis-Feature-Story |
| Nothing is Worse than Not Knowing | Worley-Feature-story |
| Yvonne Edwards Encourages Others to Set Pride Aside and Get Screened | Yvonne-Edwards-Feature-Story |
| Living Without Fear of Colorectal Cancer | Michael-O_Donnell-Feature-Story |
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